HOW I PREP CREATIVE DIRECTION PROJECTS
this retainer includes creative direction for marketing strategy, album covers, photoshoots, set design, product photography, product launches, and more. the process varies on a project to project basis but this is a quick breakdown of what the process of working with me is like.
it typically starts with you exploring my services page or finding me and my work on instagram, tiktok, twitter, youtube, etc. and being so intrigued by what you see that you take 10 minutes to fill out this form: https://airtable.com/shrrS7DmzxFbJxy7g
and within 5 business days, i review your responses and get back to you with a proposal. once the proposal is signed, you will receive a contract and once that is signed, you will receive an invoice. once the invoice is paid, you will get an invitation to schedule your consultation/discovery call with me.
in this email, i’ll create a list of things that you should have prepared for our consultation, a mood board, 3-5 goals that you have for this project, and how you would like me to help.
my process for preparing for our consult is as follows:
i’ll review your responses and write out any ideas that i have and the ways that i can actually help you bring this project to life. while i’m doing this, i always send a welcome gift to my clients to thank them for choosing me to help them bring their vision to life! i’d then implement my ideas and execution plan into a template and write out key points for us to discuss in our consultation.
during our consultation, it will go a bit like this:
we introduce ourselves and you tell me a bit about yourself and your project. what your goals are, your expectations, and your budget. we’ll also review your mood board and discuss how you would like me to help.
next, i’ll walk you through my process and how i can help you, my ideas, suggestions, and tips on successfully executing your project.
after this, we’ll go over any questions and concerns you may have.
lastly, we’ll share some closing remarks and then i’ll let you know when you can expect our first round of deliverables and our execution plan based on everything we discussed in our consultation.
after our consultation, it will go a bit like this:
the next phase in us working together looks like this: i’d create a detailed project plan and a creative brief detailing the specifics of your project and how we plan to execute it. this brief includes visual references, marketing strategy, marketing objectives, creative direction, goals for the project, and more).next is the execution phase and this is when we meet to assess the project timeline and deadlines, and build our team (graphic designers, copywriters, web designers, photographers, film crew, etc.) and then execute the project/campaign. this process varies on a project-to-project basis.
once the final deliverables are approved we begin the offboarding process.
which concludes with a recap meeting and project report. i send out a goodbye email and gift and then archive the project.
once complete, the deliverables will be sent to you and we will begin the offboarding process which is essentially a check-in on your progress and if our consultation met your expectations. i also send my clients a goodbye gift to show my appreciation in working with them.
and that’s it!
if you are interested in working with me fill out the form at the link below and i will get back to you soon.